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Seminars

Master customer centricity through practical, high-impact seminars.

Master customer centricity through practicl, high-impact seminars. 4 intensive seminars designed for leaders, business teams, product professionals, and researchers who want to turn user insights into real business results.

Browse the Seminars Contact for Custom Dates & In-House Options
2-day in-person seminars • €950 per person • 8–16 participants • Includes workbook + follow-up call
The Series

A four-part journey, each seminar standing on its own.

Discover a coherent four-part seminar series. Each seminar is independently bookable and builds on the others — from strategic leadership, to measurable business impact, to product integration, to deep methodological mastery.

Leadership → Business Impact → Product Integration → Practitioner Growth

Strategic Depth
Frameworks that hold up in the boardroom.
Measurable ROI
Outcomes you can defend with numbers.
Practical Integration
Fits inside your existing delivery rhythm.
Personal & Career Growth
Sharper craft, stronger influence.
The Four Seminars

Pick the one that meets you where you are.

Each seminar runs twice — once in English, once in German.

01
EN

UX Strategies – Becoming Customer-Centric

Strategies for leaders to embed customer centricity for sustainable success

2 Days•950•In-Person•8–16
Next date: TBA — Frankfurt am Main

Learn how to build UX maturity at an organisational level, gain stakeholder buy-in at leadership level, and turn customer insights into strategic decisions.

For: Leaders, Heads of Product, department heads and strategic decision-makers.
02
EN

Conversion Rate Optimisation – Boosting Success with UX

How UX and user research drive revenue and conversions

2 Days•950•In-Person•8–16
Next date: TBA — Frankfurt am Main

Master practical CRO strategies, funnel analysis, A/B testing and personalisation to directly increase conversions and prove the ROI of UX to your business stakeholders.

For: Business & sales leaders, marketing managers and product owners.
03
EN

Customer-Centric from Discovery to Delivery

How to integrate user research across the full product lifecycle

2 Days•950•In-Person•8–16
Next date: TBA — Frankfurt am Main

Learn how to embed user research in the generative, formative and summative phases and integrate it seamlessly into agile processes and roadmaps.

For: Project Managers, Product Owners, Scrum Masters and product leads.
04
EN

User Researcher Growth

Methods, influence and sustainable success as a user researcher

2 Days•950•In-Person•8–16
Next date: TBA — Frankfurt am Main

Deepen your methodological toolkit, strengthen stakeholder influence, build ResearchOps and measure your own business impact — even as a 'Team of One'.

For: UX Practitioners and User Researchers.
05
DE

UX Strategies – Becoming Customer-Centric

Strategien für Führungskräfte zur nachhaltigen Verankerung von Kundenorientierung

2 Tage•950•Präsenz•8–16
Nächster Termin: TBA — Frankfurt am Main

Lernen Sie, wie Sie UX Maturity auf Organisationsebene aufbauen, Stakeholder auf Führungsebene gewinnen und Kundeninsights in strategische Entscheidungen umwandeln.

For: Führungskräfte, Heads of Product, Abteilungsleiter und strategische Entscheider.
06
DE

Conversion Rate Optimisation – Boosting Success with UX

Wie UX und User Research Umsatz und Conversions steigern

2 Tage•950•Präsenz•8–16
Nächster Termin: TBA — Frankfurt am Main

Meistern Sie praktische CRO-Strategien, Funnel-Analyse, A/B-Testing und Personalisierung, um Conversions direkt zu erhöhen und den ROI von UX gegenüber Business-Stakeholdern nachzuweisen.

For: Business- und Sales-Verantwortliche, Marketing-Manager und Produktverantwortliche.
07
DE

Customer-Centric from Discovery to Delivery

Wie User Research im gesamten Produktlebenszyklus integriert wird

2 Tage•950•Präsenz•8–16
Nächster Termin: TBA — Frankfurt am Main

Lernen Sie, User Research in der generativen, formativen und summativen Phase einzubinden und nahtlos in agile Prozesse und Roadmaps zu integrieren.

For: Project Manager, Product Owner, Scrum Master und Produktverantwortliche.
08
DE

User Researcher Growth

Methoden, Einfluss und nachhaltiger Erfolg als User Researcher

2 Tage•950•Präsenz•8–16
Nächster Termin: TBA — Frankfurt am Main

Vertiefen Sie Ihr methodisches Repertoire, stärken Sie Ihren Stakeholder-Einfluss, bauen Sie ResearchOps auf und messen Sie Ihren eigenen Business-Impact – auch als „Team of One“.

For: UX Practitioner und User Researcher.
What's Included

Everything you need — included across every seminar.

  • 2-day in-person format
  • Comprehensive digital workbook with templates
  • Follow-up call after 4–6 weeks
  • Small group size for deep discussion
  • Real case studies from banking & digital transformations
  • Certificate of participation
Why This Series Works

Built from a decade of bench-tested practice.

Real progression
Each seminar deepens the last without forcing you to attend the others.
Practical focus
No theatre. Templates, frameworks and exercises you ship from on Monday.
Cross-functional
Designed for leaders, business teams, product roles and researchers alike.
Measurable outcomes
Every seminar ends with a 90-day plan and metrics to track it.
Testimonials

What past participants say.

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Next Available Dates

Upcoming sessions.

01
UX Strategies – Becoming Customer-Centric
Next date: TBA — Frankfurt am Main
EN
02
Conversion Rate Optimisation – Boosting Success with UX
Next date: TBA — Frankfurt am Main
EN
03
Customer-Centric from Discovery to Delivery
Next date: TBA — Frankfurt am Main
EN
04
User Researcher Growth
Next date: TBA — Frankfurt am Main
EN
05
UX Strategies – Becoming Customer-Centric
Nächster Termin: TBA — Frankfurt am Main
DE
06
Conversion Rate Optimisation – Boosting Success with UX
Nächster Termin: TBA — Frankfurt am Main
DE
07
Customer-Centric from Discovery to Delivery
Nächster Termin: TBA — Frankfurt am Main
DE
08
User Researcher Growth
Nächster Termin: TBA — Frankfurt am Main
DE
Dates announced soon
FAQ

Common questions.

Ready when you are

Ready to build stronger customer-centric capabilities in your organisation?

Request Dates & Availability Download Full Series Brochure

All seminars are delivered by Niels D. Siebenborn, Lead User Researcher with extensive experience leading user research in major banking transformations.